Every Toy Has A Story


Ying-Poi De Lacy is a film director and filmmaker from Johannesburg, South Africa. She discovered her passion for film at the age of 14 and hasn’t looked back. She went on to study film at the University of the Witwatersrand (Wits) where she received her Bachelor of Arts degree in Film and Scriptwriting. She then took 4 months to help shoot an award winning documentary called “Strike A Rock” travelling back and forth between Marikana and Johannesburg. Ying-Poi started her advertising career when she joined Velocity Film’s sister company, Bouffant. She was a creative researcher and built a strong base of film and advertising knowledge at Bouffant. She then continued to broaden this knowledge here at Massif, and is now a director. Her first piece of commercial work placed 1st in Adforum’s monthly Top 5 Production Directors.

She also runs her own production company called Little League Films. Which is focused on creative and branded online content.