Lucozade Campaign ‘Editor’s Pick’ on Creativity Online

24 Jul 2015

The New Lucozade campaign created by Ogilvy Johannesburg has been featured in the Editor’s Pick for Ad Age/Creativity Online. The article focuses on the powerful concept “of making the everyman a hero”. Directed by Dean Blumberg, the team have created a series of bold visuals that has resulted in films that are out of the ordinary.


View the full article here: