Dean Blumberg wins with Santam commercials at 2013 Midas Awards

10 Jan 2014

The 2013 Midas Awards in New York, which award the best financial advertising from around the world, was a huge success for agency King James and their Santam campaign. The Santam TV commercials, directed by Dean Blumberg, scooped Gold for ‘Such a Granny’, as well as a Silver for ‘Baby on Board’.

Blumberg achieved this ambitious project for the insurance company, where volunteers were hypnotised in real world scenarios by internationally renowned hypnotist, Keith Barry – something that had never been done in this way before. This unprecedented commercial shoot was a unique experiment carried out on the streets of Johannesburg – another Blumberg venture that has certainly paid off.

Congratulations to King James and Santam.