MONDE GUMEDEMONDE GUMEDE
Monde Gumede has quickly established himself as a director with the uncanny ability to meld narrative, music and fashion in his work. Monde’s latest work “Telkom Made of Monate” earned a spot on AdForum’s Best Ads of the week and an Orchid. Accolades for Monde’s films "Yahoo Boy" and "life & Soul" for South African Tourism shortlisted at the prestigious YDA awards at Cannes as well as shortlists at Ciclope Africa. His music video's for Leon Thomas and Shekhinah short-listed as a finalist at Ciclope Africa in 2021 and 2022 respectively.
Monde’s approach puts story-telling at the forefront and leans on cinema craft, genre and performance to tell age-old stories through a contemporary lens. It's this genre bending alchemy that has landed him in the director's chair for brands in South Africa, Europe, Japan and the USA.
Monde returns home to South Africa to take up his place as the newest addition to the Massïf family. We couldn't be more excited.